In what is widely regarded as a shrewd move a popular low-cost brokerage firm Charles Schwab started a new advertising campaign clamoring for customers to “Talk to Chuck”. I think not. This is if you ask me a clear case of sheer idiocy. “Charles Schwab” sounded respectable, somewhat European. Now, why would I want to have a broker whose name is Chuck? Why not Billy Bob?

In entirely unrelated news: a popular low-cost chain of kiddie restaurants in an attempt to bolster its image has renamed itself to “Charles E. Cheese”